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Tide is a mobile-first fintech offering banking services for small businesses. They needed a digital presence that feels fast and trustworthy, leaving behind the outdated look of traditional high-street banks.
While working with Wreel, our main goal was to build a platform that makes complex financial tools easy to understand, while creating a distinct, premium brand that turns visitors into users.
We stepped away from the cold, templated feel of typical fintechs. Instead, we designed an experience that empowers business owners to make confident financial decisions quickly.
WSmooth, custom interactions let users explore the site at their own pace, adding a highly polished, premium finish to the experience.
In business banking, clarity is everything. We built a straightforward comparison section that lets people instantly see the real benefits of Tide, making it as easy as possible for them to decide.
Fintech can often feel a bit cold. We wanted to anchor the platform in the real world, so we wove actual member stories into the main user journey. Seeing other businesses succeed provides the reassurance new users need.
We moved away from the boring, rigid card layouts you see in corporate banking and created a dynamic, editorial-style hub. It's a scalable way to handle all sorts of content while keeping everything incredibly easy to browse.
To make sure everything worked flawlessly, we created a robust design system in Figma. It keeps the site looking sharp on any device and makes it much faster for the team to roll out new features.
To keep users engaged, we added scroll-triggered animations. These subtle moments bring the story to life, naturally drawing people further down the page and turning a standard pitch into an engaging experience.
The feature pages show exactly how Tide makes running a business easier. By mixing up the card designs and using clear typography, we made sure all the important details are easy to find and digest.
We stress-tested every piece of the design on mobile to make sure the premium, snappy experience carries over perfectly to smaller screens.
